My Stuff

The Problem

Outgrowing My Stuff

Metafy began with coaching sessions and grew into guides, memberships, events, and more. We’d over-indexed on sessions and bet too heavily on communities. Meanwhile, buyers needed far more control over what they owned.

Metafy's previous My Stuff page showing the Up next calendar and tasksMetafy's previous My Stuff page showing new guides under the Guides tab

The Survey

Testing the Theory

We believed My Stuff no longer fit how buyers used Metafy, so we set out to test it. Claude helped write the Blazer queries that found our audience and a short 7-question survey on what buyers come to Metafy to do.

How’s your Metafy experience?

Hey, thanks for supporting a creator on Metafy. We want to make sure you’re actually getting the most out of what you’ve bought. This takes about 2 minutes and your answers are anonymous.

When you come to Metafy, what are you usually trying to do?
Which of those is your #1 reason for visiting?
How easy is it to find and access content you’ve purchased?
When you’re looking for something you’ve purchased, what do you do first?
Is there anything on Metafy you find difficult to find or navigate to?
Since your most recent purchase, how often have you returned to Metafy?
What’s one thing that would make it easier to get value from what you’ve purchased?

The Findings

Making the Case

The results became one scannable page that could be handed around the team, so the argument for fixing My Stuff was easy to rally around. It got the founders’ buy-in and the development resources to make the change.

The Exploration

Exploring the Navigation

With the problems clear, we explored a variety of ways to solve them: browser-style tabs, a top bar, a compact row of icons, a grouped sidebar, and more.

Navigation concept with browser-style tabs above the page and purchases in the sidebar
Navigation concept with games and purchases moved into a top bar
Navigation concept with a compact top bar of game and product icons
Navigation concept with a sidebar split into Discovery, My Stuff, and account groups

The Details

Managing Your Stuff

Once someone owns many guides or memberships, a flat list stops working. The redesigned pages replace cards with a list that adds status, filtering, and sorting, so a growing library stays usable.

The redesigned Recordings page with status, filtering, and sorting

On Mobile

Same System, Smaller Screen

On mobile, My Stuff follows the same rules. The tabs show only what a buyer owns, and the lists carry the same status, filtering, and sorting.

Metafy's mobile home screen with My Stuff in the bottom navigationMy Stuff on mobile showing owned guides with status, filters, and sortingMy Stuff on mobile showing owned memberships with filters and sortingMy Stuff on mobile showing joined Discords with filters and sorting

The Response

Closing the Loop

After launch, we reached back out to the buyers we’d surveyed for their feedback. It kept coming back to the same things: a clearer structure and an easier time finding what they’d bought.

Wrapping Up

One piece of Metafy

My Stuff is a close look at one corner of Metafy. Head back to the Metafy project to see more of the work across the platform.

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